Too many clients that I’ve worked with have built out a website just to have a website up. But take what seems like years on figuring out the font on their business card.
They take the free website offer from GoDaddy, Yellow Pages etc and call it a day. Why would you spend more time working on your business card than your website.
I would take a guess and say if you wanted to purchase or product or service you would look at a company’s website. If the website was bad, you probably wouldn’t buy from them.
You have to make sure you do the same with your website. Build your website out with an objective in mind. Do you want to?
Sell Online ProductsBook AppointmentsGet Your Contact Form FilledGet More CallsAll of the above?
Well you need to curate your website as such. If you want to get more calls to your website you need to make sure the phone number is linked on mobile so they can call right away.
Here’s the framework I use to determine the objective of a website.
Start with the END resultWork backwards and figure out the steps I need to get thereRe-Evaluate to see if my steps are reasonable *important*
Steps 3 is typically the hardest. It’s a lot easier to get someone’s email than to sell a $5,000 product. Typically, you need to provide more information the more expensive your product is.
For example, you only need to know the price of a candy bar to purchase it. However, if you want to purchase a new fridge. You are going to look at multiple competitors, reviews, features and more. Build out your website in a way that provides the appropriate amount of information relative to your product or service.
Obviously there are a few more details here and there. But the general gist is there. By switching your outlook on your website you’ll get a lot more success with it.
Mandatory SEO Steps For Your Website
These are a few steps that are essential if you’re looking to rank your website. The best part about this, is that it’s free to get it started. But doing this will put you ahead of the people who are not using Google to their advantage.
I’ve compiled a few key Google Ranking Tips that should help you out.
Google Search Console Set-Up – This is a very powerful tool that’s designed to help you keep track of your site’s performance In Google Search. You’ll be able to see what keywords you rank for and adjust your web pages accordingly.
Bing Webmaster Tools – While not as popular as google. ⅓ of all searches are done on Bing. Also, the demographic for Bing users are skewed to the older demographic. So if you offer a service that has a lot of older clients. Don’t miss out on this.
Google Analytics – This tool allows you how to find and use your website. You’ll get a good idea of how much traffic you get from Google and what pages bring in the most amount of traffic.
Google My Business & Bing Local – Setting up an account for both Google & Bing allow you to show up in the maps section. The section that sits above the URL’s, which is incredibly powerful.
If anyone has any more tips they would like to add or if I missed anything, feel free to add them below! Let’s help each other out.