Depending on how far down the rabbit hole you’ve gone you’ll have come across multiple things with regards to ranking your website. Such as citations, social signals, reviews etc.
However, one of the biggest things that are overlooked is how the user experience is to the traffic you’re bringing in. Ideally, you want to have the lowest bounce rate as possible and the longest on page session time (for the most part).
Bounce rate is referred to the percentage of users that visit one page of your website then leave.If your website isn’t easy to navigate then your rankings will be negatively impacted as well.
Here are a few things you can do to decrease bounce rate:
Make your pages easy to read – Break up long blocks of words into paragraphs
Communicate with (compressed) images – Images are a great way to keep your reader engaged
Use bullet points and numbers – Exactly what I’m doing here
Provide valuable content
Create engaging headers (but not fake or clickbait)
I hope this provided you with some things you can do to improve your website. Best of luck with it!
Increase Your Website Ranking By Diversifying Your Reviews
Within Google My Business you’ll have definitely noticed the review section and how anyone can write a review about your business. Unfortunately, for some people this has backfired to the point where people have ex-employees and competitors writing bad reviews.
Thankfully Google has figured out a way to at least reduce the impact this could have on your ranking. If you haven’t noticed, Google also compiles reviews from third party websites as well. So if you run a restaurant it might be Zomato or if you run a construction business it might be Yelp.
Either way it’s important to get reviews from all places and not only Google. This will greatly improve your rankings as not many people take this into consideration.