Beginner Friendly Guide On How To Rank Higher On Google

In this guide you will be shown:

How to rank higher on Google and get more clients and customers by doing so.

– Spending a ton of money
– Having any prior knowledge of how to rank
– Wasting a bunch of time
– Getting bad rankings on Google 

This guide is 100% beginner-friendly, there are 3 very simple steps you need to follow:

1. Read the guide
2. Implement On-page & Off-Page Strategies
3. Watch your website ranking increase


Table of Contents

1. Why Getting To The Top of Google is More Important Than You Think

According to Internet Live Stats, 3.5 billion searches are made on Google every day. You NEED to be at the forefront of this search. You can’t afford not to.

Sure, social media seems fun, and getting likes feel good. But when’s the last time you found your dentist, mechanic, lawyer (insert any other service professional) on Instagram?

User intent is significantly higher on Google. When people search for a service on Google they typically are looking to spend money.

This is why if you’re serious about getting more clients then getting your website to the top of Google is of significant importance.

You will get more clients and more money by focusing on getting your website to the top of Google.

2. Beginners Overview of How To Rank Higher On Google

This overview will make learning how to rank your website EASY. While it can be intimidating at first. Consider this your step-by-step guide into knowing exactly how to rank your website.

What is SEO and How Does That Apply To Ranking?

According to Moz, SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Essentially we’ll be using the SEO principles and best practices to rank our website to the top of Google and get you more clients.

SEO Overview

SEO can be broken up into two parts:

  • On-Page SEO
  • Off-Page SEO

On-Page SEO: is anything you do to optimize the web pages on your site. This mainly includes: 

  • Any website content and how it’s organized – written, pictures, video
  • Website Speed
  • Mobile Friendliness
  • Website/Page layout
  • URL Structure

Off-Page SEO: is anything you do to optimize the web pages off your site. This mainly includes:

  • How many other websites link back to your website (AKA a backlink)
  • The quality of the websites that link back to your website
  • If local, how close you are to the person that’s searching
  • Reviews
  • Other brand mentions such as press releases


  • Ranking your website will not seem as complicated after reading this guide.
  • Ranking your website is known as SEO or Search Engine Optimization
  • SEO can be broken up into two parts: On-page & Off-Page SEO

3. On-Page SEO

Optimize Your URLs

Go to your website and change your URL pages to the main keyword you’re trying to rank for. For example, if your keyword page is plumbing.

Example: Change your URL structure to

Optimize Your Page Titles

The Page Title is typically located as the first title on your webpage. Where your cover header goes. Make sure it includes the main keyword you’re ranking for.

Example Page Title: Toronto Plumbing | (Insert Brand Name)

Optimize Your H1 Tags

Whether you’re using Wix, Squarespace or WordPress, there will be an option to change the H1 Tags when writing text. Use only one H1 Tag on your website and let that be the main header of what that page will be about.

Example H1 Tag: How 5 Star-Plumbers Provide Amazing Home Service

Optimize Your H2 Tags

H2 Tags will be used to organize the overall topic from the H1 Tag. Think chapters in a novel.

Example H2 Tag: Our At Home Plumbing Process

Optimize Your Written Content

The average page on the first page of Google is around 1500 words. Create content that your audience will find valuable. Ignore how many keywords you need to insert. Just create high value content that your readers will find valuable.

Optimize Your Images & Alt Text

Upload images to your website and give them a name.

Example: img_12394 change to 5 Star Plumbers Logo.jpg

Alt text is what is used to describe the image if someone can’t see the image. Typically an impaired person would rely on alt text to understand the image.

Adjust the alt text of the images as well. In the image settings change it to something descriptive.

Example: I.e “5 Star Plumbing Infographic”

4. Off-Page SEO

The bulk of Off-Page SEO strategy is trying to do what is referred to as backlinking. Getting high quality websites to point a hyperlink on their website back to your website.

This is as you can imagine is hard to do. But if it was easy, then everybody would be ranking on the top of Google. Here are some backlinking strategies.

Build High Quality Content

You must build high quality content on your website first. If you want anyone to share your work, this is crucial.

Reach Out To Your Network

Get your existing clients, customers and friends to provide a link to your website. It’s important for them to provide some information to go along with that keyword such as a blog.

You can’t just have one webpage and add a bunch of links to it and get ranked. Create a blog for your clients and add your website as a hyperlink within the blog.

Sponsor Events

When you sponsor events you can get a link back from the sponsors webpage.

Do Charity Work

If you have a special service you can offer, you can offer that service in exchange for a backlink to your website.

Guest Blogging

Bloggers are often looking for content to have on their website. Offer to write a blog on a bloggers website in exchange for a link.

Launch An Event & Tell Your Local Reporters

If you live in a smaller city, any type of launch would be big enough for them to write an article on the local website newspaper.

Use an SEO Tool to Assess Competitors Backlinks

In my course lessons I go through this process in step-by-step detail. However, you can use a free SEO tool such as to look at the competitions backlinks and see how you can do the same.