As defined by Google – CTR (Click through rate) is the number of clicks that your page receives divided by the number of times your page is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

Essentially it’s how many people click on your website based on how many people just view it without clicking. The higher the click through rate the more people are interested in your service offerings.

This is beneficial for many reasons. Not only will you get more traffic, but Google will also rank you higher on search.

How do you get a higher click through rate? While I would tell you to start studying up on what makes effective ad copy. I have a shortcut that will work for you.

As defined by Google – CTR (Click through rate) is the number of clicks that your page receives divided by the number of times your page is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

Essentially it’s how many people click on your website based on how many people just view it without clicking. The higher the click through rate the more people are interested in your service offerings.

This is beneficial for many reasons. Not only will you get more traffic, but Google will also rank you higher on search.

How do you get a higher click through rate? While I would tell you to start studying up on what makes effective ad copy. I have a shortcut that will work for you.

Go to the most competitive city (largest population) and type in Google “Your city and your niche.” Then modify their copy to work for you.

So for example if you’re a roofer. Google “Toronto Roofer” or “Los Angeles Roofer,” then look at what they are doing on the front page of Google.

You can then adjust your meta description and title pages as appropriate.

I am NOT saying to plagiarize their work. What I am saying is look at keywords and phrases that are repeated over and over again and use them on your website.

Depending on your service niche these words can vary significantly. So do your research and use this technique as appropriate.

This will greatly increase your CTR & your Google ranking.

Getting More Engagement On Google My Business

This post is mostly for people who already have a Google My Business profile.

However, if you don’t know already. Google My Business is a free resource that allows you to rank in Google Maps. It’s essential for local businesses if they want to see an increase in traffic.

I used a few of these methods to increase my clients engagement. So let me know if you’ll find it useful.

Everyone knows the standard things that you can do to increase GMB ranking. Citations, reviews, posts, photo’s, etc. However, a few of these things have really pushed the needle.

Get reviews WITH pictures from clients – I found that when I get reviews AND picture examples of whatever my service is. That photo gets between 2-5x more views (sometimes more) than the pictures I upload myself.

Get third party reviews – Google takes an aggregate of all reviews from different websites. Once you exceed your competitors reviews on your GMB. Move to the next review platform.

Do not neglect your website SEO – Your website SEO is highly tied into your Google Rankings. The higher your website, the better your GMB.

Always update your hours – Google sends you tons of reminders to update holiday hours for a reason. They don’t want their users going to a business that’s closed. Make sure your hours are accurate.

Upload Photos For Each Category – Don’t rely on the Street View screen cap. Go outside your business and take a picture of the outside, inside and you team members if you have any.

I hope these recommendations help! If you have a GMB profile/website you’d like me to take a look at let me know. Happy ranking!